I help organizations figure out who they are, what they do, and why it matters. As a Creative Director and brand strategist with more than a decade of experience, I translate complex organizational strategy into cohesive brand systems that work across print, digital, and environmental experiences. My work spans healthcare, higher education, cultural nonprofits, and the built environment, often in complex or regulated environments where clarity and precision matter. I lead multidisciplinary teams through research, positioning, and creative development, partnering closely with leadership to align vision, voice, and experience. I’m motivated by thoughtful strategy, rigorous craft, and the belief that the best creative work starts with asking better questions.
Education
and Training
The School of the
Art Institute of Chicago
Chicago, Illinois
BFA, Visual Communication
Virginia Commonwealth
University
Richmond, Virginia
BA, English
Minor, Photography,
Art History
Core
Competencies
• Brand Strategy, Positioning & Identity Systems
• Creative Direction & Concept Development
• Integrated Campaigns & Multichannel Brand Experiences
• Strategic Storytelling & Narrative Development
• Brand Architecture & Portfolio Strategy
• Executive Partnership & Cross-Functional Collaboration
• Team Leadership, Mentorship & Creative Culture
• Digital Platforms, Content Systems & Customer Experience
• Emerging Technology, AI & Innovation in Healthcare
Industry
Experience
Creative Director
Idea Bureau
Tucson, Arizona
2023 – Present
Creative Director
Openform, LLC
Tucson, Arizona
2014 – 2023
Creative Director
Roche Diagnostics
Oro Valley, Arizona
2009 – 2014
Art Director
Godat Design
Tucson Arizona
1998 – 2009
Senior Designer
Grady, Campbell
Chicago Illinois
1996 – 1998
Teaching
Practice
Adjunct Professor
University of Arizona
College of Fine Art, Visual Communication
Tucson Arizona
2021 – 2022
Guest Lecturer
College of Fine Art, Visual Communication;
College of Architecture, Planning and Landscape Architecture
Tucson, Arizona
2000 – 2022
Taught undergraduate courses including Design Studio, Beginning and Advanced Typography, Design Production, and Portfolio Preparation.
Advised student chapters of the American Institute for Graphic Arts (AIGA) at the University of Arizona and participated in AIGA-sponsored portfolio reviews.
Lectured on branding, design strategies, portfolio preparation, and industry trends.
Recognition
and Community
Awards:
AIGA Prisma Award (Best of Show, Silver, Merit), Advertising Federation (numerous), Mead Gold Recipient.
Exhibits:
Mariner’s Museum, Newport News, Virginia; Columbus Street Gallery, the School of the Art Institute of Chicago.
Memberships:
American Center for Design (1995 – 2001), American Institute of Graphic Arts (1998 – present).
Volunteer:
Student chapter of the American Institute for Graphic Arts (1998 – present).
Volunteer:
Pima Animal Care Center (PACC).
Select
Clients
American Center for Design
American Institute for
Graphic Arts
Art Institute of Chicago
BIO5 Institute for
Collaborative Bioresearch
Center for Creative Photography
Chicago Historical Society
Covington & Burling
Harpo Studios
Learning Curve
Morris K. Udall Foundation
Motorolla
Museum of Contemporary
Photography
National Parks Service
Native Nations
Roche Diagnostics
Sony
Studio Rick Joy
Swatch
Tucson International Airport
Tucson Museum of Art
UA College of Science
UA Poetry Center
US Institute for Environmental Conflict Resolution
Ventana Medical Systems
Volunteer Lawyers Program
Western National Parks
Association
William Blair